Category: The Truth About Greenwashing: When “Eco-Friendly” Is Just Sales Tactics

Greenwashing is a deceptive marketing tactic where companies falsely portray products as eco-friendly, prioritizing image over genuine sustainability. Signs include vague buzzwords, hidden trade-offs, absence of certifications, irrelevant claims, and excessive nature-themed imagery. This misleads consumers, hinders genuine environmental progress, and erodes trust in truly sustainable brands. Read more